The easiest way to view management of social media is to consider that it includes 3 major disciplines of social media: social listening, social analytics and social engagement. Social listening is when all that is said about your brand is gathered. Social analytics help you understand the whole chatter of social media and relate it to possible changes in business.

Social engagement is the act of interacting with customers over social channels, usually1-on-1, but occasionally on a scale. Most companies hire social media marketing experts to reach their products to the targeted customers.On many different social platforms, companies often have many social media experts because they focused only on creating and executing content generation and posting plans. Today's consumers, however, require easy and non-disruptive customer support through social channels.